Beauty treatment in the first half of the 20th century
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Beauty measured. Cosmetics giant Max Factor taking measurements of a young woman’s head with his so-called ”beauty calibrator” that helps a correct application of make-up in the 1930s.
An electrical beauty treatment is applied on a woman’s breasts, circa 1945.
The hope of achieving the perfect hairstyle. A woman sitting under a hairdryer at a hairdressing fair in Olympia exhibition center, London, 1934. Cotemporary hairstyles required a developed technology to receive a modern look.
Women receiving Kemolite mud treatment in 1922. Using radioactive mud for beauty treatment was common in the 1920s. Kemolite Radio-Active Beauty Plasma was advertised as a volcanic mud coming from the Carpathian Mountains.
The lady in the picture is not preparing for a masquerade ball. She is putting on a Beautylift masque made of specially treated pink silk which is dipped in a special lotion. When the masque dries it braces the contours, tightens and firms flabby spots.
Beauty is ageless. The 100-year-old Mrs. Margaret Waggoner Mitchell from Kansas City and taking a wave at the hairdressers in 1926. Previously, her friends tried to dissuade her from taking the beauty treatment, saying it would be too much for her.